Category: Strength & Conditioning »

Study: Pre-Game Routines Boost Athlete’s Performance
NBA great Michael Jordan had his special routines before he would attempt every free throw: He would assume a shoulder-width stance, spin the basketball in his hands, bounce the ball three times, and then spin the ball once more while focusing on the...

WHOOP 4.0 — Small on Size, Big on Function
WHOOP, the human performance company, is proud to introduce the next generation of its proprietary technology, WHOOP 4.0, a personalized 24/7 digital fitness and health coach. The new technology leverages an upgraded sensor configuration for optim...

Alcorn State Nearly Canceled Game Due to Lack of ATC
Alcorn State nearly had to cancel its road game against the University of South Alabama over the weekend after not having an athletic trainer on staff. Leading up to the game, Alcorn State was unable to practice all week without an athletic traine...

Social-Emotional Learning Through Strength & Conditioning
Sports teach life lessons. At least that’s what we have been told. In my time as an athlete and coach, I have yet to see a football, a basketball, or a barbell teach a young person about character. However, I have seen countless coaches use th...

RaceFit Core’s Tracking Platform for Athletes
RaceFit CORE is a wireless motion detection module fitted with multiple sensors. It records different movements simultaneously with up to 48,000 measurements per minute. The module can be used in combination with three of the manufacturer’s other p...

deWiz Wearable Golf Tech A Game-Changer in Swing Analysis
After more than five years of development, deWiz’s new wearable technology is going to market after closing out its Series-A funding round with more than 5M USD in new investment. The funding will fuel deWiz’s go-to-market launch strategy with a ...

How Alabama Football Saw a 50% Decrease in Injuries
Alabama football is used to being the best. They are regular guests of the NCAA College Football Playoff, flirting as the top-ranked team year in and year out. The Tide gets its pick of five-star high school recruits. And with all that success comes ...

5 Things You Need to Know About Creatine
Creatine has been misunderstood and seems to be categorized as “bro-science” or “big muscles.” Keep in mind that creatine is produced in the body and stored in the muscle, and 95 percent of the body’s creatine is stored in the muscle. Creat...