About Coach and Athletic Director

For more than 88 years, Coach and Athletic Director has served as the industry’s most trusted resource for quality editorial content for athletic programs across the nation. Published eight times annually, the magazine is focused on all aspects of athletic programs – from strength and conditioning, sports medicine and team management, to program building, facility maintenance and the latest products.

Within the pages of Coach and Athletic Director, readers discover:

  • In-depth features designed to provide the tools and knowledge necessary to build powerful sports programs and successful student-athletes
  • The latest resources in the Product Marketplace section, connecting coaches and administrators with suppliers of the latest game-changing products
  • Effective tips and strategies focused on motivating athletes, strength and conditioning, injury prevention and more

Coach and Athletic Director’s print issue is complemented with various digital resources, including:

  • Digital Editions
  • Week in Review Weekly E-Newsletter
  • Team Sports Strategy Monthly E-Newsletter
  • Category Spotlight Monthly Emails
  • Industry news, videos, coaching resources and more
  • Free Product Information portal

In addition, Coach and Athletic Director is the proud founder of the Sports 40 Under 40 Awards, an industry-wide honor that annually recognizes 40 emerging leaders under the age of 40. The awards are held in partnership with the National High School Athletic Coaches Association (NHSACA).

Other sports brands under Great American Media Services include:

Great American Media Services also publishes Winning Hoops.

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The opinions and views expressed by authors, contributors and advertisers in Coach & Athletic Director do not necessarily reflect those of the editors and publisher.  Appearance in Coach & Athletic Director does not constitute endorsement by Great American Media Services or Coach & Athletic Director of the advertiser, its products, or services. Great American Media Services and Coach & Athletic Director accepts no responsibility of liability for the validity or accuracy of information supplied by contributors, vendors, advertisers, or advertising agencies. Great American Media Services and Coach & Athletic Director do not make any claims or guarantees as to the accuracy or validity of information supplied by contributors, vendors, advertisers or advertising agencies.