A.D.ministration: The evolving athletic director position

The athletic administrator’s job has become more complicated, and it now involves greater expectations and responsibilities. Beyond the long-standing basics of the position, there are new aspects that are essential for your program to thrive and survive.

A new nickname sports parents should give their kids

Being immersed in sports, we hear many nicknames. Most are innocuous, but some of these are actually as toxic as a participation trophy. That’s why sports parents should take a step back and re-think some of the nicknames they bestow on their children.

40 Under 40 Perspectives: Rejuvenating the atmosphere at your athletic events

The Elk Grove High School (Illinois) athletic department was faced with a serious problem — empty seats. Jackie Randall, Elk Grove’s girls’ athletic director and a recipient of Coach & Athletic Director’s 40 Under 40 award, shares how the program confronted the challenge and restored interest in the school’s athletics.

The 13 qualities of great leaders

Great leaders are effective communicators, life-long learners and have the ability to make tough decisions that may be unpopular with the group. They’re also not afraid to put others ahead of themselves, only focusing on the success of the team.

Here are the 13 qualities of great leaders.

Fighting for a Future

In 2017, a funding crisis nearly cost Lakewood (N.J.) High School its entire athletic program. When some sports were saved, the Piners football program was left struggling to survive.

But coaches, players and the community were not ready to give up.