Category: Athletic Administration »
January 12, 2026
Why the NADC is the most critical week on my calendar
Ever since my first National Athletic Directors' Conference (NADC) years ago in Phoenix, I’ve made it a point to never miss a year. Flying home from Tampa this year's NADC, I’m once again struck by that familiar sense of renewed purpose. Walking ...
January 12, 2026
13 tips to refine communication skills with the community
Leading an athletic program is an enormous undertaking with numerous tasks and responsibilities. It involves ensuring compliance with state and federal legislation, such as Title IX, working to safeguard the health and welfare of student-athletes, an...
January 12, 2026
How football revenue impacts overall athletic department finances
Often, when people hear the phrase "Friday Night Lights," they think of the football team, the marching band, and the roar of a crowd under stadium lights. But behind all of that spectacle lies a complex economic engine. High school and college footb...
January 12, 2026
Preparing your fields for multiple sports
They work hard at sports for three and sometimes even four seasons continuously. They also help host graduations and the occasional community concert or fair. So why doesn’t your athletic field have a varsity letter? Yes, that was a joke, but it...
December 16, 2025
Seven must-read books for coaches and athletic directors in 2026
Books are great resources to teach coaches and athletic administrators about philosophy, leadership, and team building. We regularly speak with athletic administrators who assign books to their coaching staff or coaches who require their captains to ...
December 16, 2025
TCU installs new surface for Lowdon Track & Field Complex
Texas Christian University has completed a major upgrade to the Lowdon Track and Field Complex, installing a World Athletics-certified Rekortan® Gel G13 System. The project provides TCU’s student-athletes with a surface designed for speed, comfort...
December 16, 2025
Ole Miss Softball receives ‘championship-level’ facility upgrades
The University of Mississippi (Ole Miss) has completed a transformative $36 million rebuild of its softball facility, elevating the experience for athletes, coaches, fans, and media alike. [caption id="attachment_43100" align="aligncenter" width="...
December 16, 2025
Buford (GA) High School sets new benchmark for athletic facilities
Buford City Schools officially opened the new Phillip Beard Stadium in the summer of 2025, following a two-year construction process that began in 2023. Designed by Breaux & Associates and built by Charles Black Construction, the 32-acre, standal...
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Use every opportunity to explain the purpose, value, and tenets of education-based athletics, which is hopefully the foundation of your program.
13 tips to refine communication skills with the community
coachad.com
With proactive efforts, active listening, and engagement, you can redu...