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October 2, 2012

Renovating to catch up to growth

Deer Creek High School (Okla.) keeps adding students ... and now has incredible athletic facilities to house them Approaching Deer Creek High School (Edmond, Okla.) from the east, you travel down a mostly nondescript two-lane road, which intersects ...


September 26, 2012

Adjusting your philosophy to combat sports parents

Eight areas to focus your time to avoid conflict The athletic director's phone rings, sending a Pavlovian shiver down the spine. The scenario is familiar, as experience indicates the caller may be an aggrieved parent about to deliver conflict. Today...


September 20, 2012

Arrowhead Video Series: Sponsorships Are Critical To Funding

Sponsored By:Sponsorships Are Critical To FundingKevin Flegner, Activities Director at Arrowhead High School (Hartland, Wis.), discusses the important role advertisers played in the Stadium Project....


September 12, 2012

Accept that corporate sponsorships are here to help

Don’t knock corporate sponsorships. You may not like the look and feel of seemingly intrusive logos popping up at high school basketball arenas and football fields, but the truth is they’ll save many sports from the death penalty. And don’t ...


August 22, 2012

Coach And Athletic Director Featured School On ESPN This Week

September’s Coach And Athletic Director features our first in-depth look at the inner workings of one of the nation’s top athletic departments. But readers don’t have to wait for the issue to catch a glimpse at Wisconsin&r...


August 22, 2012

Three tips for keeping facilities clean, athletes healthy

You know the drill at private health and fitness clubs. First, you use the machine. Then, you clean the machine. Keeping equipment clean and germ-free is important in these facilities because of high traffic. Likewise, dozens of athletes walk thro...