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Liberty Arena Part of Flames’ $1B Campus Upgrade
Liberty Arena, as of November 2020, is the new official home of Liberty University’s men’s basketball, women’s basketball, and women’s volleyball programs. The 4,000-seat arena, located adjacent to the 10,000-seat Vines Center, offers a “wo...
Between the Lines: Makin’ It Look Easy
I used to think being an athletic director was easy. From my point of view, it looked like the sort of dream job former athletes could thrive in and still stay close to sports. While covering high school athletics in Massachusetts, I always obse...
CIF Allows NIL Profits for High Schoolers
The recent interim adoption of name, image, and likeness (NIL) rules by the NCAA has already muddied the waters for soon-to-be collegiate student-athletes on whether they can earn NIL profits at the high school level. Earlier this week top high sc...
I Want to Become an Athletic Director. Now what?
Athletic director, director of student activities, assistant principal for athletics, dean of athletics, and athletic program manager are just a few of the many titles associated with a position in interscholastic athletic administrator. But titles c...
4 Tips to Maximize Your Digital Scoreboard
Last summer, Coach & Athletic Director invited four athletic administrators to an on-demand webinar to discuss creative ways to raise funds amid the COVID-19 pandemic. Now, a year later, as we emerge from that tumultuous tunnel, it is still impor...
Cultivating the Non-Core Sports
There was obvious concern among athletic administrators when last year’s national survey revealed a decline in high school sports participation nationwide. But there was good news, and it might have been surprising to some. The positive data came f...
Building a Dynamic Program with Leadership & Culture
When student-athletes leave your athletics program, what part of the culture will they remember? Will they adopt the leadership qualities we instilled in them to their next step in life? A culture that is relevant and influential gives an athlet...
Enhancing the Student-Athlete Experience the Marysville Way
In the Marysville Athletic Department, we talk a lot about our purpose in interscholastic athletics and why we do what we do, and there is a huge emphasis on the student-athlete experience. For most, the four years that student-athletes have to ...
Fundraising Outside the Box
New equipment, fresh uniforms, travel expenses, referee costs, strength and conditioning training tools — all of these things need to be bought and paid for to help athletic programs be successful. Unfortunately, there has yet to be a discover...
Texas, Oklahoma May Leave Big 12 for SEC
Two college football powerhouses are threatening to turn an already-powerful Southeastern Conference (SEC) into a 16-team superconference. The University of Texas and Oklahoma University, two blue-chip college football programs from the Big 12 Con...
