Category: Strength & Conditioning »
February 18, 2026
TeamBuildr CEO announces lowered pricing specific plans
TeamBuildr CEO Hewitt Tomlin sent out an email Wednesday morning announcing the company will not be raising prices in 2026, and, in some cases, will be lowering prices on specific products. Tomlin, citing an article he read in the Wall Street Jour...
January 13, 2026
The year-round blueprint for strength, speed, and durability for your football program
As strength coaches, it is our job to minimize our athletes’ risk of injury while maximizing their overall athletic potential. When designing our training, we should see a program that varies in intensity and volume, while building on itself. Th...
November 6, 2025
Lower extremity return to play testing protocols
The athlete has had a lower extremity injury that required either surgery, extensive rehab and reconditioning and is cleared to participate. But are they ready to return to play without hesitation? Are they trained to competent levels of starting, el...
August 7, 2025
Considerations for training durable female athletes
When training female athletes or athletes in general, I like to consider programming for injury reduction in terms of neck-down training. I also like to consider training the athlete from a neck-up approach. For neck-down training, I like to view ...
June 23, 2025
Advice on starting a strength & conditioning program
My name is Daniel Rochester, and for the last nine years, I have been the head strength and conditioning coach at T.L. Hanna High School in Anderson, SC. Prior to this, I was the Assistant Director of Strength and Conditioning at Furman University in...
April 1, 2025
Massachusetts high school adds unified strength and conditioning team
A Massachusetts high school has expanded its unified sports offering with the addition of a strength and conditioning team. Wareham High School unveiled the unified strength and conditioning team coached by the school's occupational therapist, Mar...
February 12, 2025
Building Muscle, Building Relationships
How athletic directors can further support strength and conditioning coaches with West Virginia assistant director of strength & conditioning for Olympic sports Pat Shelby. He was joined by Coach & A.D. managing editor Wesley Sykes. ...
November 18, 2024
Practical programming for young strength coaches
Since my early days working with fellow strength coaches, technology has transformed the profession, both in our access to information and the analysis of athletic performance. Credible research that was once paper-bound, requiring leg work to chase ...
News
Videos
Shop
One of the most important economic realities is that football often subsidizes non-revenue sports. Sports such as swimming, tennis, or track rarely generate significant income. Without football’s financial engine, many of these programs would struggle to exist.![]()
![]()
At the high school level, football gate receipts may pay for new uniforms for the volleyball team or cover transportation costs for the soccer program.
How football revenue impacts overall athletic department finances
coachad.com
From small-town high schools to DI universities, football generates re...