athletic director
Communication 101 for the athletic director
Is there a more important skill for an athletic director to possess than the ability to communicate effectively? We're often judged, whether fairly or unfairly, on our proficiency to inform, explain, persuade or promote our program either verbally or...
Rutgers A.D. apologizes for fan behavior
By Coach and Athletic Director staffRutgers Athletic Director Julie Hermann issued a statement today apologizing for fan behavior at Saturday’s game against Penn State. A number of fans wore T-shirts that read “Beat Ped State,”...
Don’t neglect the neck
The neck is a critically important area for football players “Do your players truly invest adequate time and effort in strengthening their necks?” It is my hope that everyone answered with a resounding, affirmative yes! In football ...
Windscreens spruce up Babson athletic fields
Sometimes bringing a fresh look to your athletic facilities doesn't require a major renovation. With a little creativity, the task can be much less daunting.Babson College, a Division III school located in eastern Massachusetts, is in the planning st...
Combating increased violence at games
Despite the best efforts of our athletic directors, there has been a significant increase in violence at our sporting events. Usually it has very little to do with the athletes on the field or court. Instead, it centers on those attending and hanging...
Ken Mannie’s mailbag: Answering questions from coaches
It’s time once again to reach into the mailbag and scan my email for some of the most frequently asked questions I’ve received from coaches. There were a lot of great questions that require some lengthy discussion, and I’ve picked a few that...
The 13 deadly sins for athletic directors
With all of the responsibilities that an athletic director has, and all the time they spend on them, they still leaves plenty of room for mistakes. To survive and flourish in an athletic program, athletic directors will surely be called upon to f...
Words matter: Helping your coaches communicate
While athletics isn't the most important aspect of education, it's easily the most visible. Coupling this fact with increased accountability, critical points of view, and community demands upon educational institutions, a few poorly expressed words f...

