athletic director
Q&A.D.: Branden Lippy on leadership philosophy, education-based athletics
[caption id="attachment_43786" align="aligncenter" width="620"] Branden Lippy, athletic director at Lampeter-Strasburg High School in Pennsylvania, has worked in athletics administration at the college and high school levels and emphasizes the import...
How athletic directors can deliver clearer, stronger messages
[caption id="attachment_43779" align="aligncenter" width="620"] Effective communication helps athletic directors deliver clear and effective messages to diverse audiences, improve clarity and strengthen engagement.[/caption] During a session deali...
Hudl acquires fundraising platform TeamUp
Sports performance analysis and video technology company Hudl has acquired TeamUp, a gamified athletic fundraising platform that helps high school and college sports programs raise money through team events. The deal marks Hudl’s 19th acquisition t...
Starting off strong: Tips for athletic trainers working with new coaches
[caption id="attachment_43705" align="aligncenter" width="620"] Successful athletic training programs depend on strong communication with coaches, athletic directors and school administrators.[/caption] Let’s be honest, the working relationship ...
Building a culture of performance in and out of the weight room
[caption id="attachment_43639" align="aligncenter" width="620"] Katrin Koch explains how leadership, trust and accountability shape a culture of performance across athletic programs and staff teams.[/caption] One of the most common denominators am...
The athletic director as CEO: Balancing leadership, management
[caption id="attachment_43630" align="aligncenter" width="620"] Athletic directors must balance leadership and management to build successful programs, support coaches and strengthen communities.[/caption] Almost everywhere you turn in athletics, ...
Preparing future athletic leaders through mentorship, experience
If you’ve spent any amount of time around an athletic department office, you know this: Nobody stumbles into becoming an athletic director. They might stumble into coaching, they might stumble into helping in the concession stand or taking a tu...
How fundraising diversification can reshape school athletics
[caption id="attachment_43497" align="aligncenter" width="620"] Sharefax Field at West Clermont High School in Batavia, Ohio[/caption] For generations, athletic fundraising followed a predictable and familiar model. Cheerleaders washed cars. Socce...
