athletic director

Sporty woman doing push-up in a gym, her coach is watching her
June 17, 2026

Building a culture of performance in and out of the weight room

[caption id="attachment_43639" align="aligncenter" width="620"] Katrin Koch explains how leadership, trust and accountability shape a culture of performance across athletic programs and staff teams.[/caption] One of the most common denominators am...


June 16, 2026

The athletic director as CEO: Balancing leadership, management

[caption id="attachment_43630" align="aligncenter" width="620"] Athletic directors must balance leadership and management to build successful programs, support coaches and strengthen communities.[/caption] Almost everywhere you turn in athletics, ...


image shows two people in green jackets shaking hands and someone else holding a clipboard with documents
June 4, 2026

Preparing future athletic leaders through mentorship, experience

If you’ve spent any amount of time around an athletic department office, you know this: Nobody stumbles into becoming an athletic director. They might stumble into coaching, they might stumble into helping in the concession stand or taking a tu...


image shows the entrance to the west clermont high school football stadium
May 27, 2026

How fundraising diversification can reshape school athletics

[caption id="attachment_43497" align="aligncenter" width="620"] Sharefax Field at West Clermont High School in Batavia, Ohio[/caption] For generations, athletic fundraising followed a predictable and familiar model. Cheerleaders washed cars. Socce...


marysville
July 27, 2021

Enhancing the Student-Athlete Experience the Marysville Way

In the Marysville Athletic Department, we talk a lot about our purpose in interscholastic athletics and why we do what we do, and there is a huge emphasis on the student-athlete experience.  For most, the four years that student-athletes have to ...


June 8, 2021

A.D.ministration: The AD & The ATC

In one’s role as an athletic administrator, you have to develop working relationships with a number of people. Obviously, you interact with coaches, athletes, and administrators. Also throw parents into this mix, as well as teachers, officials, col...


October 8, 2020

William & Mary AD Resigns After Slashing Athletics

In the last month, the William & Mary athletics department has been ravaged by program cuts. Seven of the department's 23 programs — men's and women's swimming, men's and women's gymnastics, men's indoor and outdoor track and field, and women's...


international athletic director survey
December 1, 2019

International State of the Industry: A survey of athletic directors worldwide

At times, working in an international school can leave you feeling absolutely isolated. You could be located thousands of miles from your nearest likeminded school and even then the school is different in size, demographics, budget, facilities, c...