athletic director

April 12, 2018

Mobile Equipment Storage Equals More Time Coaching

{Sponsored} Students shuffle into the gear room one at a time to grab their bulky pads and helmets. The equipment assistant sighs. At this rate, it’ll be at least 20 minutes until everyone has gear and heads out to the football field. Then they’l...


school year
March 16, 2018

Five types of conflicts that confront athletic directors

One of the many tasks of a high school athletic director is resolving conflict. Conflict is a natural byproduct of managing people, and an effective athletic administrator must be able to respond to conflict and control it. Conflict seems to h...


November 30, 2017

22 must-read books for coaches, athletic directors

Books are great resources to teach coaches and athletic administrators about philosophy, leadership and team building. We regularly speak with athletic administrators who assign books to their coaching staffs, or coaches who require that their captai...


October 31, 2017

ADs, coaches must embrace value of professional development

When we think about athletic budgets, necessities like equipment, salaries and facilities costs spring to mind. You typically don’t consider professional development to be a critical part of your spending, but if not, that’s something you should ...


August 23, 2017

Bridging the gap: Strengthening the coach/AD relationship

Being successful in athletics is not always about pure talent. The development of relationships within a team often makes or breaks a team, regardless of talent. I’m not saying talent is unimportant, but relationship development can take a team wit...


August 7, 2017

Building the principal/athletic director relationship

A positive relationship between athletic director and principal is a key component to building a successful high school athletic program. Having held both jobs, I have seen the challenges and vantage points of each. They are easily and equally the mo...


August 3, 2017

A.D.ministration: Honoring your coaches and athletes

Most high school athletic programs do something to recognize the success and accomplishments of their athletes and coaches. This effort could come in the form of an awards program or a special evening with refreshments served afterward, or even a for...


June 23, 2017

A.D.ministration: Athletic fundraising in small communities

Getting signage for athletic facilities and securing corporate sponsorships are common fundraising approaches for many high schools. This may be much more difficult, however, for schools in small communities, because there may be fewer businesses to ...