Hudl acquires fundraising platform TeamUp

Sports performance analysis and video technology company Hudl has acquired TeamUp, a gamified athletic fundraising platform that helps high school and college sports programs raise money through team events. The deal marks Hudl’s 19^th acquisition to its portfolio of sports technologies.

According to Hudl, with the acquisition, it will now support coaches “from their first fundraiser to the final film session of the season.”

“Traditional athletic fundraising is a massive burden on athletes, parents and booster clubs,” Hudl CEO David Graff said in a news release. “Coaches want to focus on coaching. Athletes want to focus on competing. By bringing TeamUp’s modern, proven fundraising approach into the Hudl ecosystem, we’re giving valuable time back to everyone involved and letting organizations focus on the game.”

TeamUp will pair its gamified fundraising platform with Hudl’s suite of fan engagement and operations tools, including digital ticketing, livestreaming and registration and team messaging capabilities, giving athletic directors a single platform to run their programs.

The TeamUp platform is meant to replace traditional door-to-door fundraising campaigns with “high-energy events” where athletes compete for points and badges while their community donates. According to TeamUp, high school sports team using its platform have raised an average of $8,000 per event.

“Everything we’ve built at TeamUp has been centered around one question: How do we make life easier for coaches?” TeamUp founder and CEO Mark Teckenburg said. “By joining Hudl, we’re combining best-in-class fundraising with the tools coaches already rely on every day, creating an experience that saves time, builds stronger teams and delivers better outcomes for schools.”