New Technology Embedded In Chinstrap Signals Possibility Of Head Injury

OMAHA, Neb., June 21, 2011 – Last season, Detroit Lions football player, Ndamukong Suh, registered 10 sacks, the most by any NFL Defensive Tackle, 66 tackles, 1 interception and 1 forced fumble – all miraculously without head injuries. This upcoming football season, Suh will be the first NFL football player to take another precautionary step to protect athletes from head injuries by endorsing the new revolutionary Impact Indicator by Battle Sports Science.

The Impact Indicator is designed to measure the G-force and duration of hits sustained by an athlete’s head during play. It uses highly sophisticated technology and proprietary software, embedded in a helmet chinstrap, to signal the possibility of a head injury. This revolutionary new product will alert referees, players and coaches to get a player off the field for a medical assessment – maximizing treatment, recovery and possibly preventing subsequent brain injury. In 2011, there will be limited availability of the Impact Indicator and only select sporting goods retailers will carry the product.

Suh, a rookie defensive tackle for the NFL’s Detroit Lions, was the number two overall pick in the 2010 NFL draft and the first defensive player to win the 2010 NFL Rookie of the Year award. Following an award-winning college football career, where he was recognized as one of the most decorated defensive players in the history of the sport, he became the first defensive player ever to win the Associated Press College Player of the Year Award, in addition to being a Heisman Trophy finalist and winning multiple other awards.

“We couldn’t be more excited to partner with Ndamukong Suh and have him be the first NFL player during the 2011 football season to align with the Impact Indicator,” said Chris Circo, CEO of Battle Sports Science. “With the Impact Indicator, Suh is becoming a pioneer in professional football by helping others understand the dangers and importance of early detection for a possible head injury in a player through the use of advanced sports technology.”