April 28, 2021

A.D.ministration: Developing a Pragmatic Mindset

There are countless responsibilities and tasks which athletic administrators have to perform that are essential to keep their program operating at the highest level. This means that in order to become more effective and efficient, you have to look to...

February 23, 2021

A.D.ministration: 10 Ways for Working with Difficult Parents

When one thinks about the tasks and responsibilities involved with an athletic administrator’s position, many revolve around athletes and coaches. This would be normal and understandable. But there is another group of individuals whom you also have...

February 2, 2021

A.D.ministration: Becoming More Efficient

As an athletic administrator, there is never enough time to do everything that you should or want to do. Even if you have an assistant and you have the possibility of delegating some items, most days or weeks are impossible. More tasks and responsibi...

November 18, 2020

The Global Community of Women in High School Sports

“Be brave enough to start conversations that matter.” These are the words I continue to repeat. These are the words I needed to believe. I was a female working in a male-dominated industry. Often I was told I did not belong. Often I was told my ...

June 16, 2020

The AD’s Role in Fan Control

Sportsmanship and fan control are not new concerns — this issue has been center-stage for decades and still remains a problem for many. As a result, some state athletic associations have implemented programs and initiatives, and state legislatures...

July 2, 2018

The athletic director’s path to certification

When discussing or dealing with educational matters, most members of the community understand that teachers have to be certified in their subject matter. This makes perfect sense, because you want the best possible individual in every classroom and s...

June 21, 2018

2018 Coaches Report: Relationships with supervisors

For seven years, Coach & Athletic Director has published a report examining high school sports through the eyes of the athletic director. The success of our annual State of the Industry survey, and the insight it has provided athletic administrat...

April 30, 2018

Coach certification is vital to schools

In most professions, individuals must meet high standards and earn a certification or license. This includes lawyers, medical doctors, plumbers and truck drivers. In education, teachers have to earn an instructional certificate in their subject ma...