Shock Doctor Launches New Website

June 18, 2012 /
Shock Doctor, the number one mouthguard company in the world and leading innovator of performance-driven sports protection gear, is extremely excited to announce the launch of their new website at www.shockdoctor.com.
 
This is not just a redesign, the new ShockDoctor.com has elevated the brand experience and functionality of the site to a new level. Several key areas have been improved from the previous site such as:
 
·      Improved user experience consistent with the Shock Doctor brand

·      Enhanced sport experience featuring Team Shock Doctor roster of athletes

·      Greatly improved and streamlined e-commerce shopping experience

·      Shock Doctor patented technology featured throughout the site

The goal for Shock Doctor in re-developing the new site was not only to showcase their expansive collection of premium sports protective apparel and equipment, but to make ShockDoctor.com the preeminent resource for consumers looking to educate themselves on the technology, design and purpose behind each product and product category that Shock Doctor serves.
 
The new site allows for ease of navigation and the ability to quickly locate and research relevant products via its four front-page tabs, allowing users to search by Product, Sport, or Technology. Visually exciting, it is also very image heavy, giving consumers a clear picture of the options and features available on every product. It also serves as a valuable tool to its growing international clientele, providing a list of countries and websites where Shock Doctor product can be found around the globe.
 
Further, the sport experience is enhanced at the new Shockdoctor.com by integrating sports and product throughout the site. In addition, the visibility of the Team Shock Doctor roster of professional athletes who serve as brand ambassadors and product development consultants for the company to create a more entertaining environment for young athletes and consumers who visit the site. The re-launch illustrates Shock Doctors pride in each athlete that has chosen to wear and represent the Shock Doctor brand.


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