Coach And Athletic Director Announces Staff Appointments

June 28, 2011 /
Coach and Athletic Director Announces Staff Appointments

(BROOKFIELD, Wis.) – Lessiter Publications, Inc., Brookfield, Wis., announces two staff appointments within its Sports Division.

Mike AustinMichael Austin has been promoted to Editor-in-Chief of Coach and Athletic Director magazine. He has been Senior Editor of Lessiter Publications’ Sports Division (which also includes Winning Hoops and The Real AAU — Basketball and related properties) since 2008, including primary editor on Coach and Athletic Director since Lessiter Publications acquired the 80-year-old title from Scholastic in 2009. Austin is on his second stint with Lessiter Publications, having worked in its editorial department in 2001-2003.

“Michael does an excellent job in connecting with our readers — coaches and athletic directors — and delivering actionable ideas and strategies,” says Frank Lessiter, founder of Lessiter Publications and Editorial Director for the Sports Division. “He has a good understanding of the concerns that keep coaches and athletic directors up at night. Plus, readership surveys show that subscriber satisfaction is at an all-time high and Coach and Athletic Director continues to be the number 1 magazine they read. We look forward to him continuing to drive the editorial product forward with his vision and hard work.”

Charlie PayneIn other news, the Sports Division is pleased to announce the appointment of Charlie Payne to the newly created position of Western Advertising Director. “Charlie brings a wealth of customized media sales experience to the Sports Division,” says Group Publisher Dave Galuppo. “His consultative approach to media and marketing make him an outstanding addition to our Sports Division team.”

About Coach and Athletic Director: Coach and Athletic Director (www.coachad.com) celebrated its 80th anniversary in 2011. As the flagship title in Lessiter Publications’ Sports Division, Coach and Athletic Director serves 35,000 top coach and athletic director decision-makers, and delivers the largest paid-subscription universe in the team sports industry. Lessiter Publications (www.lesspub.com) is a family-owned publishing firm that was founded in 1981.


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