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November 5, 2012

Lessiter Publications’ Team Sports Division Expands Sales Team

BROOKFIELD, Wis. – (November 5, 2012) The Team Sports Division of Lessiter Publications has appointed Fox Associates as its advertising sales consultants for Coach And Athletic Director, Winning Hoops and The Real AAU magazines and its related ...


October 17, 2012

Finding focus during your practices

Trying to figure out a way to focus your team for better performances and more quality practices? Focused athletes are essential to your success. You need to have athletes who can concentrate fully on the task at hand for an extended period of tim...


October 9, 2012

Building and sustaining an elite athletic program

An elite program is one that has a legitimate chance to compete for and win championships on a regular basis. It's a high-level program that almost always has highly-talented athletes, great coaching, a solid talent pipeline, strong tradition, an avi...


October 8, 2012

Selling athletes short with running as punishment

What are two of the top complaints about teenagers today? Their command of the English language is suspect, at best, and they're becoming overweight and lazier by the day. So, why are teachers continuing to punish out-of-line students by forcing them...


October 5, 2012

Take advantage of professional development for coaches

Money is tight, so make the most of free available offerings Athletic directors across the country feel overworked, overwhelmed and totally maxed out the majority of the time. This is simply what most athletic directors face day-to-day and week-to-w...


October 2, 2012

Fundraising $587K in four-and-a-half months

Last year, Duval County (Jacksonville, Fla.) Public Schools faced a $90 million deficit and athletic director Jon Fox had the unenviable task of having to cut sports for budgeting purposes. A 40-year industry veteran who has spent the last 14 as Duva...


October 2, 2012

Coaching: Large Programs Vs. Small Programs

Sponsored By:Coaching: Large Programs Vs. Small ProgramsTom Truttschel, Head Girls Lacrosse Coach at Arrowhead High School (Hartland, Wis.), explains how coaching in a larger program is beneficial to his goals and success....


September 26, 2012

Adjusting your philosophy to combat sports parents

Eight areas to focus your time to avoid conflict The athletic director's phone rings, sending a Pavlovian shiver down the spine. The scenario is familiar, as experience indicates the caller may be an aggrieved parent about to deliver conflict. Today...


September 19, 2012

Building A Legacy

University of Wisconsin-Whitewater is the powerhouse of Division III football, but sticking to its roots is what helps the Warhawks stay on top At the south end of the University of Wisconsin-Whitewater's Perkins Stadium, a colossal "national ch...


September 18, 2012

Starting with a clean slate

Ohio State's Urban Meyer bypassed watching video on his Buckeyes so they can prove themselves on the field The job offer is made. You accept. What's the first thing you do? Most coaches begin stockpiling hours of footage about their new playe...