40 Under 40, Class of 2019

Joey LaRocque


Rocksolid and National Flex Football

Job Title

Founder and CEO


After a successful career in the NFL, the former Chicago Bears and New York Jets linebacker set out to help enhance the safety of young football athletes during practices and games by creating the first soft-shell head protection designed specifically for football. LaRocque’s work in the youth football industry led to his creation of Flex Football, the 9V9 limited-contact game that integrates lineman and promotes skill development for all positions.