October 1, 2014

Promoting your athletic program to the community

When most athletic directors hear the word marketing, their thoughts probably turn to filling seats and increasing the gate. While there is nothing wrong with this approach, marketing includes much more than simply improving attendance at contests. ...

January 10, 2014

The A.D. as the public relations practitioner

Many corporations and large organizations have an individual who serves as the public relations point person. And celebrities often have their own publicists. In both of these examples, this individual’s purpose is promote the positive aspects and ...

September 20, 2009

Promoting your girls basketball program

Getting fans in the stands can be difficult for any basketball program. But getting fans in the stands for your girls basketball program may present even more of a challenge. Patrick E. Auerbach, director of operations of women's basketball at the U...