January 10, 2014

The A.D. as the public relations practitioner

Many corporations and large organizations have an individual who serves as the public relations point person. And celebrities often have their own publicists. In both of these examples, this individual’s purpose is promote the positive aspects and ...

July 10, 2013

Putting the media to work for athletes

Athletes spend most of their lives training for the chance to play professional sports. They buy the best equipment, hire the best trainers and spend a lot of money on nutrition. But what they sometimes forget is what you do off the field is j...