.

athletic administration

2018 top stories
December 26, 2018

Coach & Athletic Director’s top stories of 2018

The year is coming to an end, and the Coach & Athletic Director team thought it would be a good idea to take a look back at some of 2018's biggest stories. To little surprise, some of the year's most-read articles revolved around parents beh...


athletic director
December 13, 2018

A.D.ministration: The evolving athletic director position

An athletic administrator’s day is filled with numerous tasks and responsibilities. This means scheduling games and buses, depositing gate receipts, interviewing prospective coaches, verifying eligibility reports and countless other details. There...


empty stands high school sports
December 4, 2018

40 Under 40 Perspectives: Rejuvenating the atmosphere at your athletic events

[caption id="attachment_26495" align="alignleft" width="110"] Jackie Randall[/caption] The Elk Grove High School (Illinois) athletic department was faced with a serious problem — empty seats. The once proud athletic institution saw more and more ...


high school football stadium
November 7, 2018

A.D.ministration: Facing time constraints, new responsibilities

[caption id="attachment_27184" align="aligncenter" width="485"] Photo: Erik Drost, Flickr[/caption] The athletic administrator’s position has always been hectic and occasionally overwhelming. There's never enough time to complete everything that...


August 29, 2018

6 steps to mastering tough conversations

Duke men's basketball coach Mike Krzyzewski said, "Confrontation is simply meeting the truth head on." Whether it’s with an employee, a colleague a spouse or one of your children, tough conversations are something all of us have to have, but non...


July 2, 2018

The athletic director’s path to certification

When discussing or dealing with educational matters, most members of the community understand that teachers have to be certified in their subject matter. This makes perfect sense, because you want the best possible individual in every classroom and s...


January 31, 2018

Participation fees still matter in high school athletics

This is the seventh year of Coach & Athletic Director’s survey of high school athletic administrators. The results help us develop and our editorial vision, while offering readers a glimpse at the opportunities and challenges in prep sports. ...


January 30, 2018

Fundraising’s changing role in athletic departments

This is the seventh year of Coach & Athletic Director’s survey of high school athletic administrators. The results help us develop and our editorial vision, while offering readers a glimpse at the opportunities and challenges in prep sports. ...