USA Football announces partnership with Focus 3

January 24, 2018 / Football

INDIANAPOLIS — USA Football has partnered with industry leader Focus 3 to offer a leadership system to support high school football programs.

The new program offers coaches a multifaceted training approach to install leadership and culture-building for a competitive advantage and to change lives. Focus 3 online training is used by top coaches on high school, college and professional levels of the sport. 

Focus 3 CEO Brian Kight consults executives spanning several countries across business, education, science and sport. Football clients include Boise State University, the Chicago Bears, Southern Methodist University, Ohio State University and the University of Washington.

“Brian brings an important dimension to the USA Football family,” said USA Football CEO and Executive Director Scott Hallenbeck. “He’s worked with the best in the sport to build championship-level leadership cultures and offers that expertise to high school football programs nationwide through our coach academy.”

The Focus 3 Leadership System offers 16 courses with more than 80 chapter lessons, including The R Factor, based on the equation E+R=O: Event + Response = Outcome. The equation is designed to empower coaches and players to deliver discipline-driven responses for optimal results.

“An aligned staff, disciplined players and focused leadership create a competitive advantage,” said Kight. “These are the teams that weather highs and lows and seize opportunities from adversity that arise every season. USA Football is the name high schools trust to put their student-athletes and programs in the best position at every facet of the sport.”

In 2014, Ohio State University head football coach Urban Meyer selected Kight to help create a championship-level atmosphere for the Buckeyes. Kight developed a ‘culture playbook’ and leadership skill-development program for Ohio State coaches and student-athletes as the school captured its eighth National Championship.

For more information on the USA Football-Focus 3 Leadership System and how to access courses, high schools may visit:

About USA Football:  USA Football designs and delivers premier educational, developmental and competitive programs to advance and grow the sport. As the sport’s national governing body, member of the U.S. Olympic Committee and organizer of the U.S. National Team for international competition, USA Football partners with leaders in medicine, child advocacy and athletics to support positive football experiences for youth, high school and other amateur players.

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