Shock Doctor Expands European Reach
January 26, 2012 /
Shock Doctor® – the authentic market leader and creators of innovative, unique performance-driven sports protection and the undisputed leader in mouthguard technology – announced today that sports industry sales executive Paul Rutherford will join Shock Doctor as General Manager, Shock Doctor EMEA. Rutherford, who will be based in the Netherlands, will be responsible for developing and implementing plans to deliver Shock Doctor revenue and profit growth targets in Europe. He will manage and develop markets in the European Union by establishing and effectively managing distributor partners.
Previously, Rutherford worked in the sports and lifestyle industry for more than 20 years with Reebok in Europe.
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