Michigan A.D. Describes ’Catfishing’ Of Student-Athletes
The Michigan athletic department has been preparing its athletes for similar dangers since 2011 according to athletic director Dave Brandon.
Speaking at the Distinguished Global Leaders forum at the University of Toledo College of Business and Innovation on Friday, Michigan athletic director Brandon talked about the department’s use of the company 180 Communications Inc. to educate athletes on the dangers of social media.
According to Tweets from Kyle Rowland, a writer for ElevenWarriors.com — a website that covers Ohio State athletics — Brandon revealed to the forum that Michigan had “catfished” several athletes.
Associate athletic director David Ablauf explained that “catfishing,” commonly used to describe creating and maintaining a relationship through a fake persona via social media, isn’t an accurate way to describe what the department had done.
According to Ablauf, the athletic department had 180 Communications give a presentation to the men’s and women’s basketball teams and the football team in the fall of 2011. A female employee of 180 Communications — described by Brandon and Michigan football coach Brady Hoke as attractive — had friended several of the athletes on Facebook and followed them on Twitter in the weeks before the presentation to gain access to their public posts.
Ablauf said the employee of 180 Communications then gathered several of the posts, some of which were directed to her, to show how easily someone could access their information and use it against them.
“She showed them things that could be misconstrued that weren’t appropriate for public consumption,” Ablauf said. “It was a very powerful message of how to use media and social media.”