Since Ben Adair joined the Chicago Bulls as Manager of Purchasing 10 years ago, he has taken on the challenge of finding the most effective visual communications tools for the coaches, trainers and players. The Chicago Bulls team relies heavily on the use of whiteboards printed with court diagrams and workout charts to communicate with players. These visual communications tools can be found in the team’s locker rooms, meeting rooms, coaches’ offices, workout rooms, and gymnasium.
The Bulls’ whiteboards needed to withstand frequent use and required court diagrams and training charts to standout. Adair became frustrated with the quality of the team’s printed whiteboards. Adair explained, “We, quite frankly, were disappointed in the ghosting left behind even though we used the appropriate materials for cleaning—they still didn’t clean up well.” The stains interfered with basketball plays and notes written on the boards.Adair had ordered from various well-known suppliers and manufacturers of whiteboards, but none of the products met his expectations. Determined to find a product that would work, Adair researched online and came across EverWhite. EverWhite, a manufacturer of various visual communications solutions, offered printed whiteboards with graphics that would not wear away and a lifetime guaranteed dry erase surface. Adair took advantage of EverWhite’s free sample offer and requested a sample.
When the EverWhite whiteboard sample arrived, Adair tested it and explained, “The whiteness was outstanding and the erasing capability was perfect. The writing removed so easily and left the surface just as white as it was before.”
Adair wasted no time ordering EverWhite’s printed whiteboards for his team. When the products arrived, he compared them side by side with his previous whiteboards. He noted that the EverWhite whiteboards had brighter graphics and a smoother surface because they were embedded under the dry erase surface instead of printed over the dry erase surface. With the additional assurance of a lifetime guarantee, Adair felt confident that he had made the right choice by choosing EverWhite boards.
When Chicago Bulls’ staff, coaches and players started using the new printed whiteboards the response was very positive. The EverWhite boards provided the quality, stain-resistance, and customization they were looking for. According to Adair, “Everything from the customer service to the design of the graphics went smoothly. I wished I’d known about EverWhite years ago.”
