BSN SPORTS helps coaches & ADs amid Coronavirus-related school closures

April 17, 2020 / Athletic AdministrationCoaching
DALLASApril 6, 2020 /PRNewswire/ — BSN SPORTS, a division of Varsity Brands and the nation’s largest direct marketer and distributor of sporting goods to the school and league markets, recently announced a series of initiatives to allow coaches and athletic directors across the country to remain connected to and engaged with their teams during the Coronavirus outbreak and resulting school closures.

These digital, free-of-charge offerings reinforce BSN SPORTS’ commitment to providing innovative content and tools to help improve the physical and mental well-being of students during this stressful and disruptive time.

Available 100% free-of-charge programs and resources include the following:

  • Coaches’ Digital Card: BSN SPORTS recognizes there are millions of student-athletes at home, wishing they had the opportunity to compete one last time, and that the coaches who inspire those kids daily are, in large measure, unable to connect and impart positivity and validation those kids need and deserve. To keep the lines of communication open, BSN SPORTS has created a digital card service where coaches can personalize with their school colors, mascot, and images and send messages to all of their players to let them know how they feel about them, celebrate a great season or if the recipient is a senior, the end of a great high school career. The digital card portal can be accessed here:
  • Coaching Clinic Virtual Webinars: BSN SPORTS’ coaching education clinics hosted around the country are now digitally accessible via virtual webinars.  We have a team of Brand Ambassadors that include former Gold Medalist Olympians, All-American athletes, and professional coaches who are here to help coaches take their programs to the next level amid widespread school closures.  Also, coaches can receive Continued Education Credit hours for attending these webinars. The webinars can be accessed here:
  • Online Physical Education Network (“OPEN”): As the nation’s largest public-service organization serving physical educators, coaches and activity leaders, OPEN is available to help coaches and students deal with extended school closings.  Specifically, BSN SPORTS has created Home Physical Education Curriculum Resources for Grades K-12 designed specifically to help coaches plan and deliver instructional content virtually. The OPEN curriculum can be accessed here:
  • Varsity Brands Believe in You® Online Video Series:  This free-of-charge episodic series is designed to educate students and staff about the incredible power of believing in yourself, despite the challenges and trials that life may present.  This includes lessons that possess unique relevance amid the stresses of the coronavirus crisis. Hosted by Kevin Atlas, the first Division 1 basketball player with one arm and renowned motivational speaker, the series stars personalities from around the country discussing social and emotional learning topics such as overcoming depression and anxiety, inclusion, chemical dependency, and more. Each season’s nine episodes have between eight to 12 minutes of programming and are accompanied by a complimentary class curriculum to help students keep the conversation going. The Believe in You series can be accessed here:

  » RELATED: NIAAA offers free online workshops for athletic administrators

Jared Drinkwater, Chief Marketing Officer at BSN SPORTS, said, “We’ve talked to tens of thousands of coaches and athletic directors over the past two weeks who are all working hard to stay productive and connected during this unprecedented time of uncertainty. Most importantly, they want to be there for their athletes, so we felt it was important to quickly develop ways to make that happen virtually. Our priority is to help bridge those connections amid school closures and sports season cancellations. We will continue to create new content and offer more digital tools to do our part to help for as long as it takes to get kids back on campus.”

Dallas-based BSN SPORTS is the leading marketer, manufacturer, and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game-changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS’ more than 3,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit

About Varsity Brands
With a mission to inspire achievement and create memorable experiences for young people, Varsity Brands elevates the student experience, promotes participation and celebrates achievement through three unique but interrelated businesses: Herff Jones, a Varsity Achievement Brand; BSN SPORTS, a Varsity Sport Brand; and Varsity Spirit. Together, these assets promote personal, school and community pride through their customizable products and programs to elementary and middle schools, high schools, and colleges and universities, as well as church organizations, professional and collegiate sports teams and corporations. Through its 8,200 dedicated employees and independent representatives, Varsity Brands reaches its individual and institutional customers each year via catalog, telesales, e-commerce sites and direct sales channels.