Category: Athletic Administration »

Words matter: Helping your coaches communicate
While athletics isn't the most important aspect of education, it's easily the most visible. Coupling this fact with increased accountability, critical points of view, and community demands upon educational institutions, a few poorly expressed words f...

How athletic directors can act when delegation isn’t possible
For better time management and efficiency, management experts often mention delegating as a viable option, and it's a good one. In Maryland, however, athletic directors at public high schools don’t have secretaries, and only one of the 24 co...
The Three Most Important A.D. Qualities
When people ask me to specify the three most important qualities needed by an athletic director, I tend to respond off the top of my head, especially when I do not have the time to sort out all of the possibilities.To be successful and survive, an AD...

Answering the question: What’s an athletic director?
Sitting in league meetings, attending state conferences or simply talking with a fellow athletic director, one of the most common refrains I hear is, "My principal is absolutely clueless what athletics is all about and what I do." While all situation...

Renovation turns Wilmington University soccer field into asset
Not long ago when soccer recruits came to Wilmington University (Delaware) on their official visits, they never even caught a glimpse the playing field. It was no accident. Playing their home games at an off-campus club, the Wildcats never had ...
Sublimation the Future of Apparel
Durable jerseys provide schools an opportunity to save moneyApparel can be a source of frustration for a lot of athletic directors. Jerseys wear and tear, costing thousands of dollars to sports programs already limited by tight budgets.Apparel compan...

Helping coaches create social media guidelines for their teams
As coaches, we all feel comfortable teaching offensive and defensive fundamentals to our student-athletes. We don’t think twice about offering them guidance on how to excel academically, and we do not hesitate to intervene if we see or hear about p...
Under Armour Names 2013-14 Athletic Directors of the Year
Under Armour Names 2013-14 Athletic Directors of the YearThe National Association of Collegiate Directors of Athletics (NACDA) announced the 28 winners of the Under Armour AD of the Year Award (ADOY). The award spans seven divisions (NCAA FBS, FCS; D...








