Turning seats into support
Ask the Expert
How DreamSeat’s GameChanger program empowers booster club fundraising
(Sponsored) As the leader in commercial-grade furniture and spectator seating, DreamSeat is trusted nationwide by professional sports teams, universities, high schools and more. For over 20 years, DreamSeat has redefined industry standards — creating seating experiences booster clubs can be proud of.
DreamSeat is more than a supplier — they collaborate, customize and create a unique experience from full-scope and turn-key commercial furniture solutions to engineered fixed seating. Whether you’re elevating a stadium, enhancing a VIP space or more, DreamSeat offers solutions to support brand identity and performance.Rob Mogolov, sales manager for DreamSeat’s dealer and promotional channel, discusses their GameChanger program and how it’s best fit for booster clubs.
Q. What makes the GameChanger program a good fit for booster club fundraising?
A. GameChanger is unique because it is a functional product that brings a tangible benefit to parents and fans. The product is built to be customized in both color and decoration in multiple locations to facilitate not just school branding but additional sponsorship opportunities as well.
As school budgets tighten, the booster club is often tapped to help fill in the gaps. Beyond just spirit wear and other fundraising events, having something relatively turnkey gives schools better opportunities to fulfill the needs of their program.
It’s also a product that isn’t just confined to a single sport. While it fits with the traditional bleacher-based sports like football, basketball and baseball, some of our greatest successes are in sports and activities like band, dance and track — where parents spend a significant amount of time sitting between performances and events.
Q. How does DreamSeat support booster clubs throughout the fundraising process?
A. Most booster clubs aren’t in the business of team sports products, so we try to make it simple. Our art team is fantastic, and the product lends itself to customization, so the message is, “send us the art and a rough idea of what you want, and we can make it happen for you.”
Q. What kind of results have booster clubs seen from selling stadium chairs?
A. I think we make a positive impact for them because it is a long lifespan product, so each year, they can focus on incoming parents and players rather than hitting the whole program. It also sells itself — once people see it in the stands with the logo and team colors, the booster club business grows.
Q. How important is customization to booster club success?
A. It is a huge element of any program with a school — the goal of the booster club is to support the athletic program, so identity is critical. It is the reason we offer 13 backrest colors — it gives them the ability not only to customize with a logo but also with the color of the seat and back.
Q. What advice would you give a booster club considering this type of fundraiser?
A. Tap your sponsors — the local bar and grill or the local insurance agent and find someone to partner with on the chairs and incorporate their logo into the art as well. Offset the cost of the chairs and increase profit to reinvest in the program and support the school budgets. These don’t just get used at the stadium, they go to events from the theater in the park to the local little league fields — that is easy exposure for a sponsor.
To learn more about DreamSeat, visit dreamseat.com
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