high school sports
Facility naming rights drive innovation and community engagement
At the interscholastic level, naming rights deals have become a more feasible and creative way for high schools to generate revenue and support their athletic programs. Here are a few ways these deals have manifested at the high school level: Lo...
Considerations for training durable female athletes
When training female athletes or athletes in general, I like to consider programming for injury reduction in terms of neck-down training. I also like to consider training the athlete from a neck-up approach. For neck-down training, I like to view ...
The subtle art of coaching both men’s and women’s sports
As a former coach of many years to both men's and women's intercollegiate teams, I have been asked numerous times to compare the diverse experiences. My answer is usually similar each time, which is that there are both parallels and contrasts between...
Results from Coach & A.D.’s 14th annual athletic directors survey
Where are all the qualified coaches? How do athletic directors deal with problematic fans? What concerns athletic directors most about the industry? These are a few of the questions we answer in our 2024-25 State of the Industry survey of high s...
OHSAA announces revamped football playoff structure
Several significant changes highlight the 2025 Ohio High School Athletic Association football playoff regulations that were approved Thursday by the OHSAA Board of Directors. The number of qualifiers per region will be 12 instead of 16, with the top ...
Seattle principal placed on administrative leave over football recruiting violations
A Seattle-based principal has been placed on administrative leave stemming from football recruiting violations, according to reports. Tami Brewer, principal of Roosevelt High School in Seattle, WA, was placed on administrative leave last week ...
Texas high school reinstates legendary swim coach for boys’ team, but not girls
One of the most decorated high school swim coaches in Texas has been reinstated as the boys' swim coach of Southlake Carroll High School, but not the girls' team. Kevin Murphy's reinstatement comes nearly a month after the school reassigned him fr...
Tips to effectively manage a crisis
Beyond the typical game management issues, an athletic administrator may face a unique, unexpected crisis. What qualifies as a crisis, you might ask? It could be weather-related, something associated with sportsmanship or the deportment of an athlete...
