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athletic leader

trucks
October 9, 2023

Utah football’s NIL deal includes new trucks for scholarship players

For The Win 360° (FTW360), the premier video platform made expressly for NIL NCAA Collectives, today announced a historic inaugural partnership with The Utah Crimson Collective, the Name Image Likeness (NIL) organization supporting the University o...


stereotypes
October 9, 2023

Study finds negative gender stereotypes hinders performance

A recent study published in Sex Roles sheds light on how these stereotypes can significantly impact the motor performance and learning of adolescent girls in sports. Researchers found that exposure to prolonged negative gender stereotypes can hinde...


pause squats
October 9, 2023

The benefits of pause squats

Pause squats include performing any variation of the squat with a pause for 2-3 seconds at the bottom of your squat. The depth of the squat will be different for everyone, some people have the mobility to go below parallel (the thighs parallel to ...


shark week
October 9, 2023

Inside the K-State ‘Shark Week’ conditioning sessions

The Kansas State men's basketball team recently completed its off-season conditioning program, affectionately dubbed "Shark Week." Shark Week is eight hours across five days and features a bevy of conditioning drills to prepare the Wildcats for th...


ultrasounds
September 25, 2023

Using AI to innovate ultrasounds for sports medicine professionals

Innovations in AI are allowing ultrasounds to reach its full potential in optimizing performance and recovery in a proactive manner for athletes. Ultrasounds, or musculoskeletal (MSK) ultrasounds can assess injuries by visualizing muscle, tendon, li...


tucker
September 11, 2023

Michigan State suspends Mel Tucker amid sexual harassment allegations

Michigan State University announced the suspension of head football coach Mel Tucker amid ongoing sexual harassment allegations. Michigan State athletic director Alan Haller said the suspension will be without pay. Haller also announced Harlon Bar...


cte
September 11, 2023

BU study suggests CTE may strike at younger ages

New research from Boston University on chronic traumatic encephalopathy (CTE) suggests the degenerative brain disease may strike at younger ages than previously thought. The troubling finding was discovered during the brain autopsies of 152 ...


cte
September 11, 2023

WVU Neuroscience Institute to offer free in-state concussion testing

The WVU Rockefeller Neuroscience Institute (RNI) will offer free statewide concussion testing as part of the Rockefeller Concussion Network. The RNI outreach program will provide West Virginia youth access to baseline and post-injury ImPACT test...