News

April 15, 2026

Study: Athletic participation boosts attendance behavior

A recently released study by the Washington-based think tank American Enterprise Institute (AEI) suggests that structured, voluntary extracurricular participation — namely varsity athletics — can meaningfully improve attendance behavior. The s...

April 15, 2026

New company aims to help schools optimize athletic programs

Two longtime athletic administrators have partnered to launch Interscholastic Athletics Consulting Partners (IACP), an education-based company that aims to strengthen school athletic programs and departments by focusing on alignment, culture and lead...

April 7, 2026

USTA Coaching, WeCoach partner to support tennis coaches

WeCoach, a nonprofit organization dedicated to recruiting and retaining women in coaching, has partnered with the U.S. Tennis Association’s USTA Coaching platform to launch a new program called “Serving All: Aspiring Coaches powered by WeCoach.â€...

April 6, 2026

Annual athletic director survey to capture trends, challenges across school sports programs

Coach & A.D. is now inviting athletic directors nationwide to participate in its annual A.D. Survey, a key industry initiative designed to capture real-world insights into the evolving landscape of school athletics. The survey explores the most ...

March 2, 2026

Mueller Sports Medicine launches REVIVE Award for college student-athletes overcoming injury

Mueller® Sports Medicine, a global leader in sports medicine innovation and recovery solutions, proudly announces the launch of the REVIVE Award™, a new initiative honoring collegiate student-athletes who have overcome adversity and emerged stron...

February 18, 2026

Curry College announces plans for all-purple turf this fall

Football season at Curry College in Massachusetts will have different look to it come fall. The NCAA Division 3 program announced on Wednesday, February 18, they will be installing an all-purple field this summer to better align with their branding. ...

February 18, 2026

TeamBuildr CEO announces lowered pricing specific plans

TeamBuildr CEO Hewitt Tomlin sent out an email Wednesday morning announcing the company will not be raising prices in 2026, and, in some cases, will be lowering prices on specific products. Tomlin, citing an article he read in the Wall Street Jour...

February 10, 2026

GameChanger unveils comprehensive product update

GameChanger recently unveiled the most comprehensive product update in its 15-year history, marking a major step forward in how families, athletes, coaches, fans, leagues, and organizations experience youth sports. With more than 15 new features s...