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UMass Lowell launches center to advance equipment design, athlete performance
The University of Massachusetts Lowell has launched its Center for Sports Engineering and Performance, a research facility that plans to bring together sporting goods manufacturers, sports leagues and interdisciplinary researchers to enhance equipmen...
Study: Athletic participation boosts attendance behavior
A recently released study by the Washington-based think tank American Enterprise Institute (AEI) suggests that structured, voluntary extracurricular participation — namely varsity athletics — can meaningfully improve attendance behavior. The s...
New company aims to help schools optimize athletic programs
Two longtime athletic administrators have partnered to launch Interscholastic Athletics Consulting Partners (IACP), an education-based company that aims to strengthen school athletic programs and departments by focusing on alignment, culture and lead...
USTA Coaching, WeCoach partner to support tennis coaches
WeCoach, a nonprofit organization dedicated to recruiting and retaining women in coaching, has partnered with the U.S. Tennis Association’s USTA Coaching platform to launch a new program called “Serving All: Aspiring Coaches powered by WeCoach.â€...
Annual athletic director survey to capture trends, challenges across school sports programs
Coach & A.D. is now inviting athletic directors nationwide to participate in its annual A.D. Survey, a key industry initiative designed to capture real-world insights into the evolving landscape of school athletics. The survey explores the most ...
Mueller Sports Medicine launches REVIVE Award for college student-athletes overcoming injury
Mueller® Sports Medicine, a global leader in sports medicine innovation and recovery solutions, proudly announces the launch of the REVIVE Award™, a new initiative honoring collegiate student-athletes who have overcome adversity and emerged stron...
Curry College announces plans for all-purple turf this fall
Football season at Curry College in Massachusetts will have different look to it come fall. The NCAA Division 3 program announced on Wednesday, February 18, they will be installing an all-purple field this summer to better align with their branding. ...
TeamBuildr CEO announces lowered pricing specific plans
TeamBuildr CEO Hewitt Tomlin sent out an email Wednesday morning announcing the company will not be raising prices in 2026, and, in some cases, will be lowering prices on specific products. Tomlin, citing an article he read in the Wall Street Jour...
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