Pac-12 Announces NFT Marketplace for College Athletes
September 20, 2021 / Athletic Administration • Athletic Leader • Technology
Pac-12 Networks has announced a new content licensing partnership with RECUR, the technology company that designs and develops on-chain experiences allowing fans to buy, collect and re-sell digital products and collectibles (NFT), and leading artificial intelligence technology company Veritone, Inc., that will make Pac-12 Networks content available through NFTs for the very first time. The partnership makes Pac-12 content the first in college sports to be available through NFTs.
As the exclusive licensing partner of Pac-12 Networks, Veritone has licensed RECUR in an exclusive agreement to make video highlights of Pac-12 Networks coverage of moments across all men’s and women’s sports available for NFT creation. Veritone and RECUR will coordinate with student-athletes to obtain authorization to use their highlights, in accordance with the Pac-12 Networks NIL Licensing Program.
“Consistent with the innovative spirit that drives Pac-12 Networks and the Pac-12 Conference, we are thrilled to be leading the way in collegiate sports content licensing for NFTs,” said Pac-12 Networks Senior Manager for Distribution and Licensing Kenden Blake. “This new partnership between Pac-12 Networks, Veritone, and RECUR will unlock new ways to deliver the Pac-12 sports content fans love, now through NFTs.”
NFTU is a new marketplace that, for the first time, will allow college sports fans to own the latest and greatest highlights from college sports, starting with Pac-12 Networks. NFTU will be the sole marketplace for these assets, making it an instant staple in the NFT sports world.
“At RECUR, our goal is to democratize access to NFTs and dispel the notion that they are too challenging to understand or only accessible to those heavily engaged in the cryptocurrency world,” said RECUR Co-CEO Zach Bruch. “In partnership with Veritone, we are excited to leverage our technology to bring Pac-12 Networks to the NFT arena, and offer fans the previously unavailable opportunity to own their favorite Pac-12 plays, sports memories, and traditions.”
As experts in their respective spaces, Pac-12 Networks, Veritone and RECUR are uniquely equipped to navigate the complexities of a multi-rights environment to offer the greatest Pac-12 moments to fans everywhere.
“Veritone is at the forefront of advancing technology, and the opportunities we see through NFTs are endless,” said Senior Vice President at Veritone Licensing Michael Arthur. “Working with an innovative partner like RECUR to make the Pac-12 Networks library licensable through NFTs is another way we are fulfilling our mission to make content more accessible to licensees and generate more distribution opportunities for our international library partners.”
To learn more about Veritone’s Content Licensing services, please visit https://www.licensing.veritone.com. To learn more about RECUR and NFTU, please visit recurforever.com and NFTU.com.