Category: Athletic Leader »
NCAA approves five-year, age-based eligibility rule
[caption id="attachment_35027" align="aligncenter" width="620"] The NCAA Division I Cabinet on Tuesday unanimously approved a new rule allowing D-I student-athletes up to five years using an age-based model. (Photo via Wikimedia Commons)[/caption] ...
University of Utah finalizes private-equity partnership for athletics
Last week, the University of Utah finalized a partnership with New York-based private-equity firm Otro Capital, the first deal of its kind in college athletics. The deal was first announced in December 2025 and forms Crimson Brand Partners, former...
Study: College athletes report confidence in career readiness
This month, the NCAA released findings from two studies — the Growth, Opportunities, Aspirations and Learning of Students (GOALS) in College study and the Student-Athlete Needs, Aspirations and Perspectives (SNAP) study — examining student-athlet...
Utah football’s NIL deal includes new trucks for scholarship players
For The Win 360° (FTW360), the premier video platform made expressly for NIL NCAA Collectives, today announced a historic inaugural partnership with The Utah Crimson Collective, the Name Image Likeness (NIL) organization supporting the University o...
Study finds negative gender stereotypes hinders performance
A recent study published in Sex Roles sheds light on how these stereotypes can significantly impact the motor performance and learning of adolescent girls in sports. Researchers found that exposure to prolonged negative gender stereotypes can hinde...
The benefits of pause squats
Pause squats include performing any variation of the squat with a pause for 2-3 seconds at the bottom of your squat. The depth of the squat will be different for everyone, some people have the mobility to go below parallel (the thighs parallel to ...
Inside the K-State ‘Shark Week’ conditioning sessions
The Kansas State men's basketball team recently completed its off-season conditioning program, affectionately dubbed "Shark Week." Shark Week is eight hours across five days and features a bevy of conditioning drills to prepare the Wildcats for th...
Using AI to innovate ultrasounds for sports medicine professionals
Innovations in AI are allowing ultrasounds to reach its full potential in optimizing performance and recovery in a proactive manner for athletes. Ultrasounds, or musculoskeletal (MSK) ultrasounds can assess injuries by visualizing muscle, tendon, li...
