Annual athletic director survey to capture trends, challenges across school sports programs

Coach & A.D. is now inviting athletic directors nationwide to participate in its annual A.D. Survey, a key industry initiative designed to capture real-world insights into the evolving landscape of school athletics.

The survey explores the most pressing issues facing athletic directors today, including staffing shortages, budget constraints, student-athlete wellness, facility upgrades, technology adoption and program management. By gathering feedback directly from professionals in the field, the report provides a comprehensive look at trends shaping high school and collegiate athletic programs across the country.

Results from the survey will be published in an upcoming issue of Coach & A.D., offering data-driven insights that help athletic directors, coaches and school administrators better understand how their peers are navigating today’s challenges. The report also serves as a valuable resource for identifying emerging opportunities and best practices in athletic leadership.

Take Survey

“Each year, this survey gives us a clearer picture of what athletic directors are experiencing on the ground,” the editorial team noted. “It’s an opportunity for A.D.s to share their voice and contribute to a broader understanding of where athletics is headed.”

Athletic directors at all levels are encouraged to take part and ensure their experiences are represented in one of the most widely read reports in the athletic administration space.

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