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Alabama & Fanatics Create New Platform Partnership to Reimagine the College Fan Experience
Fanatics and The University of Alabama announced a long-term, multifaceted partnership that includes a wide range of exclusive rights from the University for activation by Fanatics across its expanded digital sports platform. This comprehensive partn...

Adidias Sues Nike Regarding Infringement Complaints with Sports Tech
Adidas filed a lawsuit against Nike for infringement complaints about the SNKRS app. Late last week, Adidas filed a suit against Nike that the leading sneaker company is infringing on nine of its patents. Two, in particular, are the Adidas_1 s...

Fanatics, Topps Team with NCAA to Produce NIL Trading Cards
Fanatics Collectibles, the trading cards and collectibles division of Fanatics, and Topps, its cornerstone sports trading card brand, announced new broad-scale college physical and digital trading cards deals with more than 100 of the top universitie...

Full Swing Helped NFL QBs Prepare for The Match
As the sports world turned its attention to Las Vegas for the latest version of Capital One's The Match, they watched some of the game's best hit the links — the best quarterbacks, that is. People have followed Aaron Rodgers, Tom Brady, Patric...

Northwood Esports Wins Rocket League World Championship
Northwood University’s Esports Team on Sunday won the Collegiate Rocket League World Championship in Dallas, Texas. “This victory is something these students will remember for the rest of their lives,” said Esports Coach Cody Elsen. “I am ...

BlazePod Announces Partnership with Leading Sports Medicine Distributor
BlazePods, the founders of the revolutionary Flash Reflex (FRX) training method designed to improve reaction time and performance through unique cognitive and physical exercises, have partnered with Medco Sports Medicine, a subsidiary of Performance ...

Rewire Fitness Launches First-to-Market Neuro Performance Mobile Platform for Athletes
Rewire Fitness announced the launch of its first-to-market neuro performance mobile platform designed to holistically quantify athlete readiness, build mental resilience, and improve mind/body recovery. To further elevate the athlete experience, Rewi...

Northwood University eSports Athlete Turns Pro
Northwood University’s Varsity Overwatch team has found many successes over the past two years, most of which can be attributed to the hard work of its players. But one player has stood out: Landon McGee. Hailing from Jupiter, Florida, this Nort...

Kayvon Thibodeaux to Release NFT Trading Card ahead of NFL Draft
Former Oregon star edge rusher Kayvon Thibodeaux, one of the top prospects heading into next month’s NFL Draft, unveiled his new trading card and silver round at The MINT Collective in Las Vegas over the weekend, an opportunity he hopes will sho...

Orreco Launches @thlete App to Centralize Athlete’s Data
Ireland-based sports science and technology company, Orreco, recently announced @thlete®, a revolutionary software platform empowering athletes with the knowledge and tools to own their performance and their data. Unlocking the power of data I...