Texas A&M Announces NIL Program for Student-Athletes
“As we enter a new era in college sports, Texas A&M has the grand ability to be a leader in the name, image, and likeness (NIL) space so that we can support our student-athletes at the highest level,” Texas A&M Director of Athletics Ross Bjork said. “Our new AMPLIFY platform provides Aggie athletes with the right tools and resources so that they are educated, well-informed, and can capitalize to their full potential. Our job is to put our student-athletes in the best position for success on and off the fields of play, and AMPLIFY helps them reach their goals.”AMPLIFY will serve Texas A&M student-athletes with best-in-class education and resources related to personal branding, networking, finance, media training, and more. Specific programs and topics include:
- Building Your Digital Brand
- Financial workshops
- Effective Networking
- Evaluating Job Opportunities and Negotiating Offers
- Mock Job Interviews
- Understanding the Aggie Network and Lettermen’s Association
- Social Media Audit and Analysis
- INFLCR Best Practices
- Creating Custom Content for Your Brand
Texas A&M is expanding key partnerships to give the AMPLIFY program best-in-class tools and resources. Texas A&M’s existing relationship with INFLCR, the leading brand-building platform for student-athletes, will be expanded to INFLCR+, giving Aggie student-athletes access to the entire INFLCR suite of services.
COMPASS, a fully integrated education and compliance solution developed by CLC, the nation’s leading trademark licensing company, and Game Plan, the premier provider of athlete education, will deliver interactive legal, compliance, and best-practices education as well as serve as the NIL deal disclosure and monitoring hub for student-athletes and staff.
With the recent creation of 12th Man Creative, the dedicated branding, digital, and social media group, Texas A&M Athletics has doubled down on its commitment to competing on the vast digital playing field. Aggie student-athletes now have more access to world-class photography, social media professionals, and state-of-the-art social monitoring tools than possibly any other NCAA program in the country. When any eventual NIL legislation passes, the AMPLIFY foundation already has been laid to serve Aggies and aid them in building their brands.
As members of the Southeastern Conference, Texas A&M and its student-athletes enjoy the spotlight of the nation’s premier athletics conference. The highly successful SEC Network reaches an estimated 70 million subscribers in the United States and has a global reach with availability in 50 countries. Through Texas A&M Athletics’ commitment to the state-of-the-art 12th Man Productions video group, nearly every Aggie home event can be seen live on SEC Network.
Texas A&M student-athletes can connect with business leaders and influential community members in the University’s loyal alumni network, or the Aggie Network, which recently surpassed the 500,000 mark in the total number of former students. More than 100,000 former students are located less than 100 miles away from B-CS in Houston, and Texas A&M leads the nation for most graduates serving as CEOs of Fortune 500 companies.
Texas A&M University’s location, in the epicenter of the Dallas/Fort Worth, San Antonio, Houston triangle, gives its student-athletes access to more than 18 million Texans and five of the nation’s 12 largest cities within a three-hour drive.