The Rose Bowl Adds Digital QR Codes to Stadium Seats

August 23, 2021 / Athletic Administration • Athletic Leader • Technology

More than 90,000 QR codes have been added to all seats at the Rose Bowl for fans to scan during UCLA football games this fall. Digital Seat Media made the seat tags, and the Rose Bowl is the first California stadium to adopt the technology.

Using mobile phones, fans can scan the QR code on their seats to access downloadable coupons, team Instagram filters, player stats, rosters, schedules, and more. The QR codes offer a low-bandwidth alternative for fan engagement without downloading an app or relying on Wi-Fi connectivity.

The Digital Seat platform runs on mobile web and works on all mobile browsers. No apps to download. No long load times. Their library of interactive modules allows your team or event to be flexible with content. Give your fans the right content, at the right time, every time. Digital Seat content can be updated in real-time allowing you to get your messaging across when you want.

More than 20 venues around the U.S. have added seat QR codes from Digital Seat Media, including several sports venues on the University of Oklahoma campus. Back in April, OU has added Digital Seat Media scannable tags to their baseball and softball facilities after using the tag system in its football basketball stadiums last season.

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UCLA, a member of the Pac-12 conference, will begin its season Aug. 28 at the Rose Bowl. According to various media reports, the Pac-12, Big Ten, and ACC are expected to soon form an alliance in response to Texas and Oklahoma leaving the Big 12 for the SEC.

To learn more about Digital Seat Media, click here.

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The Rose Bowl Adds Digital QR Codes to Stadium Seats

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