September/October 2018

Features
• Leaders in Innovation: A look at the year’s top products for coaches and athletic administrators
• More Bang for your Buck: Fundraisers that produce maximum returns with minimum investment
• 10 characteristics of great athletic directors
• Developing as an assistant coach: Eight strategies for working and thriving under the head coach
Departments
• Between the Lines: Create consequences for parents’ actions
• A.D.ministration: Underpaid and underappreciated athletic directors
• Powerline: Fundamentals for a successful strength program
• 40 Under 40 Perspectives: The importance of retaining quality officials
• Sports Medicine Spotlight: Injury prevention and strength building in football
• Product Marketplace