CSCCa, Coach & A.D. parent company announce publishing partnership
Great American Media Services (GAMS), publisher of Training & Conditioning and Coach & A.D. magazines, and the Collegiate Strength & Conditioning Coaches Association (CSCCa) are pleased to announce that they have entered into a publishing partnership.
GAMS will be the exclusive publishing agent for the CSCCa and publish the following, starting in 2023:
- The CSCCa Member Directory & National Conference Guide
- The monthly CSCCa e-newsletter
- A special digital edition guide on “Improving the Strength & Conditioning of Your Athletes” with editorial content featuring CSCCa members
“The Collegiate Strength & Conditioning Coaches Association has been an important subscriber base of Training & Conditioning since the CSCCa was formed in 2000,” said Matt McCallum, GAMS CEO. “We are pleased to further our relationship with the CSCCa and provide marketing services that continue to meet the needs of their members and partnering companies. It’s an honor to be their publishing partner.”
“The CSCCa is excited to expand our relationship with GAMS,” said Allan Johnson, CSCCa chief development officer. “This new publishing partnership gives us the opportunity to provide cutting-edge content to our membership and added marketing exposure for our exhibitors. I truly believe this relationship will provide great value to the CSCCa and its partners in strength and conditioning.”