branding

7 Steps to Building Your Athletic Department’s Brand
Coaches must actively engage with the community & develop a social media plan How important is brand awareness to your athletic department? Take a look at the response rate of your last fundraising initiative. Think of your brand as the fir...

Raising the Bar: Branding for Baseball
{Sponsored} La Roche College Baseball was in the Division 3 College World Series in 2016. Their program was obviously top-notch, but their field and weight room didn’t scream “La Roche.” In fact, they didn’t scream anything. Walls and fences ...

7 steps to building your athletic department’s brand
Coaches must actively engage with the community & develop a social media plan How important is brand awareness to your athletic department? Take a look at the response rate of your last fundraising initiative. Think of your brand as the first...

Promoting your girls basketball program
Getting fans in the stands can be difficult for any basketball program. But getting fans in the stands for your girls basketball program may present even more of a challenge. Patrick E. Auerbach, director of operations of women's basketball at the U...