branding

brand
June 27, 2022

7 Steps to Building Your Athletic Department’s Brand

Coaches must actively engage with the community & develop a social media plan How important is brand awareness to your athletic department? Take a look at the response rate of your last fundraising initiative. Think of your brand as the fir...


May 21, 2018

Raising the Bar: Branding for Baseball

{Sponsored} La Roche College Baseball was in the Division 3 College World Series in 2016. Their program was obviously top-notch, but their field and weight room didn’t scream “La Roche.” In fact, they didn’t scream anything. Walls and fences ...


March 30, 2017

7 steps to building your athletic department’s brand

Coaches must actively engage with the community & develop a social media plan How important is brand awareness to your athletic department? Take a look at the response rate of your last fundraising initiative. Think of your brand as the first...


September 20, 2009

Promoting your girls basketball program

Getting fans in the stands can be difficult for any basketball program. But getting fans in the stands for your girls basketball program may present even more of a challenge. Patrick E. Auerbach, director of operations of women's basketball at the U...