branding
SUNY Morrisville turned a field upgrade into a brand facelift
Matthew Grawrock knew he needed to do something to stand out. As the director of athletics of the SUNY Morrisville Mustangs—part of a state-funded college system of 64 institutions, Grawrock had been brainstorming on how to bring uniqueness to the ...
Effectively leveraging social media to promote your athletic department
Tell your story so someone else doesn’t have to. An effective social media presence can not only reach a broader audience and showcase the achievements of athletes while building an influential digital platform that resembles an athletic depar...
7 Steps to Building Your Athletic Department’s Brand
Coaches must actively engage with the community & develop a social media plan How important is brand awareness to your athletic department? Take a look at the response rate of your last fundraising initiative. Think of your brand as the fir...
Raising the Bar: Branding for Baseball
{Sponsored} La Roche College Baseball was in the Division 3 College World Series in 2016. Their program was obviously top-notch, but their field and weight room didn’t scream “La Roche.” In fact, they didn’t scream anything. Walls and fences ...
7 steps to building your athletic department’s brand
Coaches must actively engage with the community & develop a social media plan How important is brand awareness to your athletic department? Take a look at the response rate of your last fundraising initiative. Think of your brand as the first...
Promoting your girls basketball program
Getting fans in the stands can be difficult for any basketball program. But getting fans in the stands for your girls basketball program may present even more of a challenge. Patrick E. Auerbach, director of operations of women's basketball at the U...