athletic administration
Big 12, Pac-12 Leaders Meet to Discuss Possible Merger
With the news of Big 12 perennial powers like the University of Texas and Oklahoma University trying to leave the conference in favor of the SEC, the Pac-12 Conference has also been in talks with the Big 12 about a possible merger or re-alignment. ...
Liberty Arena Part of Flames’ $1B Campus Upgrade
Liberty Arena, as of November 2020, is the new official home of Liberty University’s men’s basketball, women’s basketball, and women’s volleyball programs. The 4,000-seat arena, located adjacent to the 10,000-seat Vines Center, offers a “wo...
Between the Lines: Makin’ It Look Easy
I used to think being an athletic director was easy. From my point of view, it looked like the sort of dream job former athletes could thrive in and still stay close to sports. While covering high school athletics in Massachusetts, I always obse...
CIF Allows NIL Profits for High Schoolers
The recent interim adoption of name, image, and likeness (NIL) rules by the NCAA has already muddied the waters for soon-to-be collegiate student-athletes on whether they can earn NIL profits at the high school level. Earlier this week top high sc...
I Want to Become an Athletic Director. Now what?
Athletic director, director of student activities, assistant principal for athletics, dean of athletics, and athletic program manager are just a few of the many titles associated with a position in interscholastic athletic administrator. But titles c...
4 Tips to Maximize Your Digital Scoreboard
Last summer, Coach & Athletic Director invited four athletic administrators to an on-demand webinar to discuss creative ways to raise funds amid the COVID-19 pandemic. Now, a year later, as we emerge from that tumultuous tunnel, it is still impor...
Cultivating the Non-Core Sports
There was obvious concern among athletic administrators when last year’s national survey revealed a decline in high school sports participation nationwide. But there was good news, and it might have been surprising to some. The positive data came f...
Building a Dynamic Program with Leadership & Culture
When student-athletes leave your athletics program, what part of the culture will they remember? Will they adopt the leadership qualities we instilled in them to their next step in life? A culture that is relevant and influential gives an athlet...