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hydration
February 5, 2021

No-Contact Hydration System Reaches Super Bowl

In response to the COVID-19 pandemic, Indiana-based business Wheelin’ Water, LLC, recently developed a new sports hydration system that requires no physical contact for users to operate it. The Wheelin’ Water No Contact, Hands-Free System, whi...


technology
January 27, 2021

On the Cutting Edge: 7 Updates in Football Technology

Ever since Vince Lombardi instituted harsh regimens and demanded absolute dedication and efforts from his players during his first training camp as head coach of the Green Bay Packers in 1959, coaches far and wide have been in search of a usable comp...


fundraising
January 14, 2021

6 Tips to Maximize Fundraising Around Football

Efficiency Surrounding Fundraising Efforts — It is integral to develop positive relationships with your local businesses, boosters, and parent groups. Having a strategic plan to direct your efforts is key in prioritizing your fundraising effor...


survey
January 12, 2021

10th Annual Athletic Directors Survey

Are high school athletic programs struggling financially? How have athletic departments responded to the COVID-19 pandemic? Which sports are being added to athletic departments in the not-so-distant future? These are a few of the questions we answer ...


October 30, 2020

Freemotion launches the 22 SERIES powered by iFit®, the ultimate cardio experience for athletes and gym-goers

(Sponsored) Freemotion Fitness has launched its new iFit®-powered 22 SERIES – a revolutionary cardio range providing the first truly interactive, connected fitness experience for athletic fitness centers and commercial facilities. The 22 SERIE...


products
October 27, 2020

13 Innovating Products in Sports

Power Ad Company — BioShield75 How do you keep students safe from what they can’t see? The answer is BioShield®75. This patented product has been around for nearly two decades in the textile and restaurant industries and is now available to scho...


fitness
October 15, 2020

True Fitness Technology Acquires Octane Fitness

This is an issued press release from True Fitness* St. Louis, Mo., October 14, 2020 – Frank Trulaske, CEO of TRUE Fitness Technology, Inc. (TRUE), a global provider of premium fitness equipment, announced today that TRUE has acquired Octane Fitn...


severe weather
August 10, 2020

Eye of the Storm: Using Integrated Technology to Track Severe Weather

On average, the state of Oklahoma gets hit by 52 tornadoes per year. With the constant concern of severe weather, athletic administrators from Hennessey High School in Hennessey, Oklahoma must be prepared for the event of a tornado and how to protect...


April 6, 2020

Alabama Football uses Apple watches to aid home workouts

The newest members of the University of Alabama football staff has made a lasting first impression to head coach Nick Saban by incorporating modern technology with some old-school training techniques. According to a story in The Times Daily, newly...


March 25, 2020

Coaches, athletes getting creative to connect, stay in shape at home

[caption id="attachment_28887" align="alignright" width="300"] Photo: Carissa Swan / Twenty20[/caption] With a long list of cancellations and suspensions across winter and spring sports due to the COVID-19 novel coronavirus outbreak, and the imple...